Sony Music India, has brought in Windchimes Communications as its social media agency. With this, Windchimes will handle the social media presence for the music brand and will look to create buzz for new launches and also build brand engagement for the brand with its audiences.
Commenting on this, Sanujeet Bhujabal, director marketing, Sony Music, said, “Social media has changed the way people interact globally and we especially see the impact in India now. The need for expertise in this space drove us to get on board an agency like Windchimes Communication, who can truly bring to fruition our social media aspirations.”
On their association with Sony Music, Nimesh Shah, head maven, Windchimes Communications, said, “Music is an extremely engaging category and gives us ample scope to try innovative methods to engage with online music lovers. Working on a brand like Sony Music India, is especially exciting, given the fantastic range of artistes and music, the brand can boast off”.
Sandhya Sadananda, head maven, Windchimes Communications, added, “Given that our brand is primarily talking to an audience that are so deeply entrenched into social media, it made perfect sense for us to use social media as a form of communication. We hope to channelize communication efforts in the online space for Sony Music India, thereby connecting the brand with its audience.”