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WPP launches AI editor for media clients’ YouTube ads

New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.

X advertiser boycott lawsuit dismissed

The case claimed brands including Unilever and Mars and the WFA had worked together to withhold advertising on the platform.

Is Cindy Rose right to link bonuses to WPP’s overall performance?

As part of her new strategy for WPP, Cindy Rose has changed the incentive scheme structure at the company.

Microsoft appoints global media agency

The account has been with Dentsu since 2014.

Apple at 50: behavioural strategy has defined its success

The brand's consistency around how people think, feel and decide has allowed it to sustain its success.

Pulse Advertising wins global influencer marketing remit for Polestar

The appointment marks the Swedish EV’s first long-term engagement with a dedicated influencer marketing agency.

April Fools’ ads test curiosity over conversion

From speculative products to satire, brands use April 1 to trial formats that prioritise engagement, cultural relevance and audience participation.

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Lighting gets a ‘Vibe audit’ in Ledure’s ad film...

It reframes lighting from a technical purchase to a mood decision, using humour and...

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