Anubhav Pandey
Apr 01, 2024

Why personalised gifting can unlock customer and employee satisfaction

Anubhav Pandey, chief strategy officer at Consortium Gifts, emphasises that fostering brand loyalty among customers and employees goes beyond actions; it's about the emotional impact you create.

Why personalised gifting can unlock customer and employee satisfaction
In the relentless hum of India's corporate landscape, where ambitious targets and fierce competition define the workday, a quiet revolution is taking hold. Beyond spreadsheets and late-night emails, forward-thinking companies are discovering the hidden power of personalised gifting.
 
Statistics reveal a compelling truth: 72% of Indian employees cite a lack of recognition as a key reason for considering a job change. This is where personalised gifts step in as a silent yet potent weapon. They go beyond generic tokens of appreciation, transforming the workplace dynamic. Think of it as a carefully crafted message addressed directly to each employee, whispering, "Your work matters, your individuality is valued, and you are an integral part of this organisation."

In the era of hyper-personalisation, the strategic integration of personalised gifts isn't just a gesture; it's a formidable tool that cultivates lasting brand impressions. With studies revealing a staggering 85% increase in customer loyalty and a remarkable 70% rise in brand advocacy when personalised gifts are involved, it's clear: Another study by the Promotional Products Association International (PPAI) found that 79% of people recall the company that gave them a useful promotional gift.

Customisation isn't merely an option, but the cornerstone of unparalleled customer engagement and brand resonance. People don't just remember gifts; they remember the emotions they evoke. A personalised gift demonstrates that you care about the recipient as an individual, fostering a deeper connection than a generic discount. The power of personalisation goes beyond just adding a name. By leveraging customer data and purchase history, companies can tailor gifts to specific interests and needs. This data-driven approach ensures the gift is not only appreciated but also used, keeping your brand top-of-mind.

Also, personalised gifts aren't just for clients and customers. Recognising and rewarding employees with thoughtful gifts fosters a sense of appreciation and loyalty. Having served numerous Fortune 500 companies (HCL, EY, Adobe), we've discovered how personalised welcome kits make new hires feel valued. This human touch boosts morale, cultivates pride, and fuels engagement. 

So, forget cookie-cutter marketing and impersonal transactions. Personalised gifts are the emotional spark that ignites lasting connections. In today's competitive landscape, personalised gifts aren't a luxury; they're a strategic investment in building brand advocates and driving customer lifetime value. So, ditch the one-size-fits-all approach and unlock the power of personalisation. It's the secret weapon that strengthens loyalty, fuels engagement, and ultimately, supercharges your success.

 

Source:
Campaign India

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