Tanya Kennedy
Sep 23, 2024

Crafting connections: The new playbook for brand loyalty in the digital age

Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.

By combining thoughtful marketing, community-building, and innovative features, some Indian brands have cracked the code for connecting with modern consumers. Image source: Freepik.

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