Tanya Kennedy
Sep 23, 2024

Crafting connections: The new playbook for brand loyalty in the digital age

Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.

By combining thoughtful marketing, community-building, and innovative features, some Indian brands have cracked the code for connecting with modern consumers. Image source: Freepik.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

12 hours ago

Knocking down new doors to creativity

Brands struggle to be heard in the din of headlines, viral trends and user-generated content. Entertainment and collaboration could help cut through the noise.

12 hours ago

Starbucks bets on togetherness, one saffron latte ...

The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?

13 hours ago

Adobe takes a stab at rewriting B2B playbook with ...

As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.