Advertising Opinion
Tanya Kennedy
Sep 23, 2024

Crafting connections: The new playbook for brand loyalty in the digital age

Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.

By combining thoughtful marketing, community-building, and innovative features, some Indian brands have cracked the code for connecting with modern consumers. Image source: Freepik.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

5 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

6 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Moves and Wins: Week of 30 June

7 Moves and Wins: Week of 30 June

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Green isn’t a colour — it’s a claim you prove

9 Green isn’t a colour — it’s a claim you prove

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Rise of the neo-creator class in India as influencers, consumers converge
Marketing
Oct 23, 2024
Campaign India Team

Rise of the neo-creator class in India as influencer...

The role of personalised marketing in a changing restaurant landscape
Opinion
Sep 16, 2024
Karan Shah

The role of personalised marketing in a changing ...

Green PR: Turning pollution into progress, one story at a time
Opinion
Dec 02, 2024
Manish Sharma

Green PR: Turning pollution into progress, one ...

The storyteller’s responsibility: Crafting narratives for inclusion and progress
Advertising
Mar 11, 2025
Abira P

The storyteller’s responsibility: Crafting ...

Just Published

McDonald's bets on boba, Bollywood and bold branding
The Work
2 hours ago
Campaign India Team

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

Memes eat ad budgets for breakfast
Marketing
3 hours ago
Himanshu Singla

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.

Hiring without the hustle: SuperStuff.ai rewires marketing talent
In-Depth
3 hours ago
Vinita Bhatia

Hiring without the hustle: SuperStuff.ai rewires ...

The startup is tackling adland’s broken hiring pipelines with AI, proof-of-work portfolios, and on-demand creative expertise.