Campaign India Team
Mar 18, 2010

Why ‘Namaskar’ will be killed by ‘Good morning’

27th February was Marathi Bhasha Divas. That one has to ‘dedicate’ a day to something, indicates that the issue is something already in dire straits. Like a ‘Clean Mumbai’ day.But it got me thinking. Several years ago, I started using ‘Namaskar’ as my greeting. Admittedly, it is not the most common greeting in the business world, but is it such a strange event in India that it should evoke amused surprise? Would a local saying ‘hola’ in Lisbon cause similar merriment? 

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Happy New Year from Campaign India

Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

1 day ago

Campaign India's most-read stories of 2025

Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look back...

1 day ago

In 2026, will AI …

Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.

1 day ago

When permanence meets product placement

Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.