G2, a new entrant in the FMCG sector from Lokmat, has announced the appointment of Agency09 as its creative agency.
The agency will be responsible for defining the brand communication through print and aims to reach out to audiences of Maharashtra by exploring new-age audience engagement possibilities in the digital ecosystem.
This account was won followed by a multi-agency pitch.
Rishi Darda, founder, Good 2 Great Industries, said, “It is always thrilling to foray into new territory and produce a world-class product. With G2, we are geared up to create a fantastic snacking experience made with a combination of high-quality standards and ethnic taste. And with a lot of integrity and honesty, we want to bring in the Dugni Goodness in the lives of people. We are excited to partner with Agency09, who displayed the right interest and expertise to bring this vision forward.”
Tushar Khakhar, first executive, Agency09, said, “The team Lokmat has always given us great liberty in all our creative collaborations. We have some interesting and innovative work lined up for G2 and are confident of ensuring that it becomes a household name.”