Campaign India Team
May 04, 2010

IRS Q1 2010: TOI, Dainik Jagran, Lokmat on top

MRUC and Hansa Research have released the IRS 2010 Q1 results. From this year, IRS has moved to quarterly reporting.The IRS report will be released quarterly on moving annual total (i.e annual sample). Hansa expects this to help publishers assess the performance of their new publication / edition launches three to six months early as compared to six monthly reporting.

IRS Q1 2010: TOI, Dainik Jagran, Lokmat on top

MRUC and Hansa Research have released the IRS 2010 Q1 results. From this year, IRS has moved to quarterly reporting.

The IRS report will be released quarterly on moving annual total (i.e annual sample). Hansa expects this to help publishers assess the performance of their new publication / edition launches three to six months early as compared to six monthly reporting.

There are no big surprises in the top three pecking order in the top three for English dailies, Hindi dailies and regional dailies. Times of India, Dainik Jagran and Lokmat continue to lead the pack.

View chart below. (Note: All figures in thousands.)

To read IRS 2009 R2 figures, click here.

Source:
Campaign India