In-Depth
Campaign India Team
Jul 28, 2025

When backend goes big board: Amagi files for IPO

The cloud SaaS for media streaming heads for the public markets, marking a shift from backend tech to front-row relevance for ad agencies.

According to its DRHP, Amagi will channel INR 667 crore of the INR 1,020 crore raised through the IPO towards investments in technology and cloud infrastructure, while the remainder will fund inorganic growth through acquisitions and general corporate purposes.

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