WhatsApp has rolled out an on-ground campaign in partnership with actor Anushka Sharma to highlight its privacy features for women.
The campaign featuring Sharma showcases a series of mirrored messages with a QR code, popping up in private spaces such as women's restrooms across malls in Delhi.
By scanning the code, users can initiate a private WhatsApp check-in. Through the messaging app's disappearing messages feature, the restroom message vanishes without a trace, giving the user a chance to call for help when required.
Mark Zuckerberg has also announced 'Silence Unknown Callers', which helps to screen out spam, scams and calls from unknown people enabling greater user control over calls.
To showcase how the new privacy offerings work, WhatsApp has rolled out a global campaign.
Sandhya Devanathan, vice president, Meta India, said, “At WhatsApp, we believe protecting users’ conversations with their family and friends is the most important type of privacy we can give them. We’re thrilled to add two new privacy-first features that further strengthen and add to WhatsApp’s built-in layers of protection to offer users a safe space to have their most private conversations. Through the series of mirrored messages, we’re spreading the word on the importance of checking in on a friend or a loved one, encouraging women to reach out and support each other to speak up. We hope it helps start important conversations on WhatsApp, which always start with a single private message.”