Weekend Wrap: 9 November

Dentsu Impact bags Anantara Senior Living

 

Dentsu Impact has bagged the creative and social media mandate for Antara Senior Living (a Max Enterprise). The brand and the agency had previously worked together to launch Antara Senior Living’s first ‘community’ in Dehradun.

 

Gemius Design Studio to handle Woop

 

Gemius Design Studio has won the creative digital mandate for Woop. Woop is a trampoline park in Surat. The account was following a multi-agency pitch and the mandate includes building brand awareness and strengthening the brand's market presence.

 

Hashtag Orange gets Gaurang Menon and Vineet Gambhir

 

Hashtag Orange, a digital solutions agency, has appointed Gaurang Menon as creative chief and Vineet Gambhir as director - client servicing and strategy. The duo will be based in the agency's head office in Gurugram. media & social expertise. Menon moves from Madison Digital where he was NCD while Gambhir was at Google.  

 

Ananya Birla for Opium Eyewear

 

Opium Eyewear has got Ananya Birla as brand ambassador for its latest collection of sunglasses. The pop star and the brand worked together to curate the collection. 

 

91springboard appoints Pitchfork Partners

 

91springboard has appointed Pitchfork Partners as its strategic communication consultant post a multi-agency pitch. The agency will work on public relations, online reputation management and stakeholder engagement for the co-working space providers. 

 

TheSmallBigIdea to handle Bala's digital and social media 

 

TheSmallBigIdea has won the digital and social media mandate for Maddock Films’ upcoming movie ‘Bala’. The account was won post a multi-agency pitch. 

 

Veet gets Kartik Aaryan

 

Veet has entered the male grooming segment with the launch of Veet Men Hair Removal Cream. The company has appointed Kartik Aaryan as brand ambassador for the same. Aaryan will feature in a campaign titled #FindYourSexy for Veet.