Surat-based marketing and advertising agency, Gemius Design Studio, has announced the launch of Gemius Productions - a full-fledged production house.
The launch has been announced on the back of the agency's co-founders Anushree Pacheriwal and Saurabh Pacheriwal believing that storytelling is a powerful way to breathe life into a brand.
Pacheriwal said, "Being hit by a pandemic has changed the diaspora of marketing across the world. The only differentiating factor that now remains is the approach with which we present our content to hit the right chord of our target audience. This is precisely what we intend to do with Gemius Productions. Storytelling in 2021 is a tricky craft, but when done rightly it is what makes all the difference.”
Nikhil Hada, production head, Gemius Production, said, "To appeal to a larger audience, work extensively with talent and crew and to tell stories that people love, it was important to create a separate production house and develop a team dedicated solely towards it.”