Campaign India Team
Jan 05, 2017

Weekend Wrap: 6 January 2017

In the news: American Tourister, Dentsu Impact, Tata Motors, Shop CJ

Weekend Wrap: 6 January 2017
American Tourister gets Virat Kohli as brand ambassador 
 
American Tourister has roped in Virat Kohli as its brand ambassador. A campaign featuring the cricketer will rolled out by March across India, UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Pakistan, Bangladesh and Sri Lanka, informed a statement.
 
Dentsu Impact ropes in Swati Ratnakar
 
Dentsu Impact has appointed Swati Ratnakar as vice president-planning to lead content and strategy on its digital mandate for Maruti Suzuki. She will report to Kartikeya Srivastava, senior VP and head – strategy, digital and CRM. In a career spanning 12 years, she has also worked with India Today Group, DDB, Weber Shandwick and Contract. 
 
Tata Motors appoints Akshay Kumar 
 
Tata Motors has announced the appointment of Bollywood star Akshay Kumar as brand ambassador for its commercial vehicle business unit. A campaign featuring the star has been rolled out, which has been conceptualised by Rediffusion Y&R.

 
 
 
Shop CJ appoints MSLGroup, Team Pumpkin
 
Shop CJ has appointed MSLGroup to handle its public relations and media communications mandate and Team Pumpkin its digital marketing mandate. Both the appointments were made following multi-agency pitches. Shop CJ is 24x7 home shopping channel.
 
Source:
Campaign India