Campaign India Team
Oct 26, 2017

Weekend Wrap: 27 October 2017

In the news: BBH, ASCI, Campus, Gozoop, InstaReM

Weekend Wrap: 27 October 2017
BBH exclusively ties up with '83
 
Phantom Films and Reliance Entertainment have signed an exclusive contract with Bartle Bogle Hegarty (BBH) for branded entertainment & partnerships for their recently announced film ’83. The film is the story of India’s journey to win its first Cricket World Cup in 1983 at England. 
                                                                                                       
BBH will be the branding custodian for ’83 and will be offering a legion of entertainment marketing services that not only includes bringing in-film & co-marketing deals but also building strategic partnerships and creating intellectual property and merchandise.
 
BBH will help brands get access to film integration and actors to build co-marketing properties.
 
ASCI upholds complains against 114
 
In August 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 114 of 193 advertisements. Among these, 51 belonged to the Healthcare category, 31 to Education, 17 to Food & Beverages and five to the Personal Care category. Ten ads came from other categories.
 
Campus rebrands 
 
Shoe brand Campus is undergoing rebranding. Part of the exercise is a new logo and the appointment of Aisha Sharma and Varun Dhawan as brand ambassadors. 
 
Gozoop bags The Bandra Project
 
Gozoop has won the mandate for The Bandra Project by Pizza Express in Mumbai. The agency won the account post a multi-agency pitch and will handle digital media strategy, planning and content creation.
 
InstaReM gets Matthew Wade
 
InstaReM, a Singapore-headquartered fin-tech money transfer startup has signed on Australian cricketer Matthew Wade, as the 'sports face' of the brand. The brand has obtained regulatory licenses in Singapore, Hong Kong, Canada, EU and India. As a part of the agreement, Wade's bat will have the InstaReM logo at the back. 
 
 
Source:
Campaign India

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