Weekend Wrap: 24 July

Edelweiss Tokio Life appoints 1702 Digital   

1702 Digital has won the digital marketing mandate of Edelweiss Tokio Life Insurance. The agency will be producing 'relevant' and 'quirky' content to help the brand change the existing perception of insurance.

 

80-dB to handle Flyx in India

80-dB Communications has been appointed as the communication partner for Flyx in India. Flyx is a New York based social network application for personalised OTT content. The scope of work includes public relations, influencer outreach and social media.

 

Chimp&z Inc wins Tata Sky Binge's digital 

Tata Sky Binge has assigned its creative and digital mandate to Chimp&z Inc. The account was awarded following a multi-agency pitch. Tata Sky Binge will have a separate identity on social media.

 

Dhani gets Madhuri Dixit Nene

Dhani has announced the appointment of Madhuri Dixit Nene as brand ambassador. As brand ambassador she will be narrating sleep stories in both English and Hindi to people who are sleep deprived. 

 

IMG Reliance to handle Shikhar Dhawan

IMG Reliance has announced that Indian cricketer Shikhar Dhawan has signed a worldwide marketing and management agreement with the company. Dhawan joins IMG's list of cricketers which includes Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya and Shreyas Iyer.

 

Media Mantra bags Sab Group’s PR 

Media Mantra has bagged the public relations mandate of Sri Adhikari Brothers Group (SAB). The agency is tasked with bolstering the brand's public consciousness.

 

RBS Group rebrands as NatWest Group

RBS India, the innovation and operations hub of The Royal Bank of Scotland plc, has announced the group’s name change to NatWest Group.

 

All the sub-brands under the group including Royal Bank of Scotland, Coutts, Isle of Man, will continue with their current names. 

 

Zee TV appoints TheSmallBigIdea

TheSmallBigIdea has won the social media mandate for Hindi general entertainment channel, Zee TV. The account was won following a multi-agency pitch.

 

Yellophant Digital bags mandate for Cadini

Yellophant Digital has bagged the digital mandate of fashion brand Cadini. The account was won post a multi-agency pitch. Cadini is a part of Siyaram's India.