Weekend Wrap: 24 January

In the news: Adfactors PR, Kingfisher Ultra, L'Oreal, Media Moments, Omnigel, Ruder Finn, White Rivers Media

Jan 23, 2020 09:33:00 AM | Article | Campaign India Team

Adfactors PR's ‘Frontier Technologies’ practice
Adfactors PR has launched a specialist offering titled the Frontier Technologies practice. This looks to address new and emerging technology sectors like artificial intelligence, big data, machine learning and nano technology.  
The practice will be led nationally by the firm’s COO, Roger Darashah, supported by a dedicated team of specialists. 
Farhan Akhtar for Kingfisher Ultra
United Breweries has announced Farhan Akhtar as brand ambassador for Kingfisher Ultra. Akhtar will be part of Kingfisher Ultra's campaign which will be part of the brand's YouTube channel, 'Cheers'.
L'Oreal gets Aditi Rao Hydari, Mithali Raj and Shakti Mohan
L'Oreal Paris has announced the appointment of Aditi Rao Hydari, Mithali Raj and Shakti Mohan as brand ambassadors. The trio feature in L'Oreal's Casting Crème Gloss campaign titled #AShadeApart. 
Parfait appoints Media Moments
Media Moments has bagged the communication mandate for lingerie brand Parfait. This is Media Moments second stint with the brand which it partnered with during its launch in 2018. Media Moments will manage digital and media communications for Parfait.
Omnigel's Rahat Ratna 
Omnigel, a pain recovery gel from Cipla has created a pain recovery solution for attendees of the Magh Mela. The mela is being hosted in Allahabad between 10 January and 21 February. Omnigel has rolled out Rahat Ratna - an amulet holding the pain recovery gel to be worn around the neck. 
Ruder Finn bags Harley Davidson's PR mandate
Ruder Finn has won the public relations mandate for Harley-Davidson in India.The agency will work with the marketing team and other agency partners to create consolidated integrated communication programmes for the brand.
Times Network appoints White Rivers Media for digital 
White Rivers Media has bagged the social media and digital marketing mandate for Times Network’s english entertainment channels. The agency will curate social, creative and digital strategies for Movies Now, MN+, MNX and Romedy Now. The account shall be handled from the agency’s head office in Mumbai.