Weekend Wrap: 23 December 2016

 

ASCI upholds complaints against 151 ads

 

ASCI’s Consumer Complaints Council (CCC) upheld complaints against 151 ads in September 2016. The self regulatory body received 199 complaints in the month. Of upheld complaints, 75 were from the Education category, 39 from Healthcare, 10 were in Food and Beverages and eight from Personal Care. 

 

Media World Ventures bags Gold's Gym

 

Media World Ventures has bagged the marketing and PR mandate for Gold's Gym following a multi-agency pitch. The agency will be looking to build a marketing strategic framework for Gold’s Gym. Gold’s Gym is present in 65 Indian cities, through 110 branches. 

 

Priyanka Chopra among Pantene global ambassadors

 

Pantene has roped in Priyanka Chopra as one of its global brand ambassadors, alongside Selena Gomez, Ellie Goulding and Gisele Bundchen. A statement from Pantene stated that Chopra is the first Indian to represent the brand globally.  

 

Thought Blurb wins Lulu Mall's advertising duties

 

UAE-headquartered Lulu Group has appointed Thought Blurb to handle the creative mandate of its flagship mall in India, Lulu Mall, Kochi. The account was won post a multi-agency pitch. A statement informed that the group will enter other cities in Kerala and the rest of India, but did not specify a timeframe.