Campaign India Team
Oct 21, 2016

Weekend Wrap: 21 October 2016

In the news: Abhibus, ASCI, Eulogy PR, Fox Networks Group, S.P.A.G. and Valvoline Cummins

Weekend Wrap: 21 October 2016
ASCI upheld 134 out of 183 complaints in July
In July 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 134 out of 183 advertisements it evaluated for violating its code. Healthcare and Education (44 each) related advertisements were the biggest offenders. Complaints against 24 ads were upheld in the food and beverages category, eight in personal care and 14 belonged to other categories.
Abhibus appoints Mahesh Babu, an online bus ticket booking platform, has roped in Telugu actor Mahesh Babu as brand ambassador. A campaign consisting of Hindi and Telugu films have gone on air.

Fox Networks Group’s new leadership structure
Fox Networks Group (FNG) has announced a new leadership structure in its product team. The new team consists of Aparna Deshmukh, Sanjay Ramachandran and Shruti Takulia. Deshmukh joined the company earlier this month as VP, content and communications. She is responsible for channel strategy and operations for all FNG brands in India. Ramachandran, had joined FNG in November last year. He will continue to serve as head – creative services; broadcast design and on air communication for all channel brands. Takulia will continue with her current role as creative director – original productions. She joined FNG two and a half years ago. 
India Kawasaki Motors ropes in Eulogy 
India Kawasaki Motors, a subsidiary of Kawasaki Heavy Industries Japan, has appointed public relations firm Eulogy for its brand management and image consultancy activities in India.
S.P.A.G. acquires Giga Health
S.P.A.G, a public relations, public affairs and digital marketing consultancy, has announced the acquisition of Giga Health; a healthcare agency focused on digital marketing and social media. The agency will continue to operate as Giga Health under S.P.A.G. group. The company's digital marketing portfolio is managed by its arm D Yellow Elephant. Aman Gupta, managing partner, S.P.A.G., created D Yellow Elephant in early 2015 as a full-service, specialised digital marketing firm focusing on pharmaceuticals and life sciences. Giga Health Plans was founded by Abhijit Shitut in 2015. It offers digital brand building solutions for healthcare clients. Shitut will be joining S.P.A.G.’s leadership team as group COO.
Valvoline Cummins gets Virat Kohli as brand ambassador
Valvoline Cummins India, a player in the engine oil category, has signed up cricketer Virat Kohli as brand ambassador. Kohli will be the face of Valvoline’s range of engine oils and lubricants. A film featuring the Indian Test cricket team captain was published on YouTube on 14 October 2016.

(Amended on 24 October 2016 at 11:20 am to state that the film for Valvoline is not on-air on television.)

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