Campaign India Team
Feb 16, 2018

Weekend Wrap: 16 February

In the news: Bang in the Middle, Grapes Digital, Prowl, Puma, The Muthoot Group

Weekend Wrap: 16 February
Bang in the Middle bags ALS
ALS (Alternative Learning Systems) has roped in Bang in the Middle to handle creative across mainline and digital. ALS helps civil services aspirants train towards the UPSC Civil Services Exams. 
Grapes Digital makes four appointments
Grapes Digital has made four appointments. 
It has roped in Vivek Katoch from Cheil Worldwide as head - business development.
Ashish Chandra has joined as head - digital strategy. Chandra was previously head of strategy at Digital Quotient. 
Bhavdeep Sharma has joined as head of client servicing. His last role was as head of media with Quasar (Group M).
Syed Adnan Murtaza has been roped in as head– creative. He was previously creative director at Cheil Worldwide.
Tiger Shroff launches Prowl
Tiger Shroff has announced the launch of a lifestyle brand called Prowl. The brand is jointly created and owned by Tiger Shroff and Mojostar. This is the first brand launch for Mojostar which looking to create a house of lifestyle brand with celebrities. 
Puma to partner AC Milan
Puma has announced a long-term partnership with AC Milan. The deal is effective 1 July and shall see the brand become global technical supplier and official licensing partner of AC Milan. 
The Muthoot Group parts CSK
The Muthoot Group has announced its association with Chennai Super Kings as the principal team partner. As a part of this association, all CSK player jerseys will carry The Muthoot Group`s logo. The company has inked a three-year deal with CSK.
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