Campaign India Team
Jul 13, 2017

Weekend Wrap: 14 July

In the news: Dentsu Webchutney, Digital F5, Estilo Moderno Realty, Fedex, ITW Consulting, Langoor, Prodigitz

Weekend Wrap: 14 July
Webchutney launches B2B division
Dentsu Webchutney has announced a newly established business-to-business marketing division. The division will be headed by Samera Khan, EVP-strategy, Dentsu Webchutney. The new division will help businesses targeting other businesses across categories and industries. 
DigitalF5 bags BMW Motorrad's creative duties
BMW Motorrad has appointed DigitalF5 to manage its creative mandate. In addition to that, the agency will also handle digital, social content and digital media buying. The agency's Delhi office will handle the business. BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in 2017. Prior to this, BMW Motorrad was operating in India with importers who had sales outlets in Mumbai and New Delhi. 
Estilo ropes in Diana Hayden
Estilo Moderno Realty has appointed Diana Hayden as the brand ambassador for the company's project in Goa. Called Estilo Patio, the brand has a collection of villas in Sancoale Village. The marketing partner of this project is Mini Homes, a real estate investment advisory firm and a real estate project marketing company.
FedEx partners IIFA 
FedEx Express has announced its association with the 18th edition of the International Indian Film Academy (IIFA) Awards as the official logistics service provider.  The IIFA 3-Awards are scheduled between 13-15 July in New York.
Langoor wins Goodness!
Langoor has won the digital mandate for Goodness!. Goodness! is a ready-to-drink health beverage. The agency's mandate is to handle digital presence as well as drive demand with content assets, platforms and media buy.
Faber-Castell appoints Prodigitz
Faber-Castell has announced the appointment of Prodigitz to handle its digital duties. Faber-Castell is a player in the stationery market. It started operations in India in 1998. 
ITW Consulting secures deal with Sony Pictures Networks for Ind-SL
ITW Consulting has entered a deal with Sony Pictures Networks for the upcoming India-Sri Lanka series. The deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during the series. 
The company also had a similar deal for the recently concluded Sri Lanka - Zimbabwe ODI series.
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