Campaign India Team
Apr 13, 2017

Weekend Wrap: 13 April 2017

In the news: Chimp&z Inc, DTDC Express, Hill + Knowlton, Laqshya Media Group, Social Kinnect and Usha International

Weekend Wrap: 13 April 2017
Delhi Daredevils appoint Chimp&z Inc
IPL team Delhi Daredevils has appointed Chimp&z Inc as its integrated marketing service partner. The account will be handled out by the agency’s Gurgaon office and will have a dedicated team working on it. The main focus of the agency would be to build a healthy and engaging relationship with its audience and fans.
DTDC Express is KXIP’s ‘logistics partner’
DTDC Express has signed up as the official logistics partner with Kings XI Punjab for IPL Season 10.  The DTDC Express logo will be visible on the trouser of Kings XI Punjab’s match jersey. As the official logistics partner, DTDC will deliver back-end logistics support for the team.
Laqshya Media Group forays into celebrity management, ropes in Suresh Raina
Laqshya Media Group has announced its foray into celebrity talent management by roping in cricketer, Suresh Raina as its first celebrity. The group is looking at signing more celebrities (Indian and international) in the coming months.
Social Kinnect bags Everyuth Naturals
Social Kinnect has bagged the digital mandate for Everyuth Naturals. The mandate includes creative strategy and management of its digital assets. The digital media buying and planning will be handled by Media Kinnect, Social Kinnect’s unit for media planning and buying.
Sony Music Entertainment India appoints Hill+Knowlton Strategies
Sony Music Entertainment India has roped in Hill+Knowlton Strategies to handle public relations in India. The communication mandate spreads across all the verticals including Bollywood music, international, pop and more.
Usha extends partnership with Mumbai Indians
Usha International has continued with its association as an official partner of the Mumbai Indians team for IPL season 10 and 11. The company had associated with the team for the last three seasons. The brand is leveraging its association through a film that will release soon. The teaser has been rolled out.

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