CavinKare gets Sonakshi Sinha for Chik Shampoo
CavinKare has announced the appointment of Sonakshi Sinha as brand ambassador for its shampoo brand, Chik. The campaign featuring her will be going on air from next week.
HCF to handle Alife's creative
Adani Wilmar has given the creative mandate of its newly launched Alife Soap to HCF - Hetarsh Creative Force. Alife soap marks the entry of Adani Wilmar in the personal care category.
Dates announced for I-Com Global Summit 2020
The organisers of the I-COM Global Summit and Hackathons have announced the dates for the 2020 edition. The Data Science Hackathons will be held between 8-10 May and the Global Summit will be held between 11-14 May. The venue in Spain will be announced shortly.
Sunny Leone launches Infamous by Startstruck
Sunny Leone has partnered with Bradford License India to launch her innerwear brand Infamous by Starstruck. Leone had previously made a foray into the cosmetic industry.
Magnon\TBWA wins Ebro's digital mandate
The digital agency has acquired the digital mandate for the Indian arm of the Ebro Foods for its brands – Panzani India, Puroma and Ultimate. The account was won following a multi-agency pitch.