Shephali Bhatt
Mar 30, 2012

Weekend Fun: Sony Xperia's 'imagination' campaign

Let the imagination of an eight year old boy add fillip to your weekend

Weekend Fun: Sony Xperia's 'imagination' campaign

Did you, as an eight year old, always wonder how machines worked? Forget that, do you still have those fanciful ideas about the working and operations of technical equipment all around you? If yes, then you would best relate to the imagination of Jake Ryan who thinks that some robots help mobile phones to function.

Watch this TVC created by McCann Worldgroup to find out how a child's imagination can stimulate your brain storming sessions this weekend.

Did this make you reminisce your childhood and its imaginative ideas that you had long forgotten?  If yes, do drop in a comment to share them with us. And don't forget to embrace those ideas this weekend. Have a happy weekend. 

Credits:

Client: Sony
Agency: McCann Worldgroup
Chairman, chief creative officer: Linus Karlsson
Executive creative director: Andreas Dahlqvist, Tom Murphy, Sean Bryan
Creative director: Jason Schmall, Mat Bisher
Creative: Ryan Montanti, Richard Kluver
Director: Wes Anderson
Production company: Moxie Pictures
Animation, character and set design: LAIKA/house

Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.