Campaign India Team
Jul 06, 2013

Weekend fun: Nike lights up Madrid streets for football

Watch a short film that explains the concept here

Weekend fun: Nike lights up Madrid streets for football

As a part of its ongoing ‘Mipista’ campaign in Madrid, Nike has created a laser set up using a van and crane to project a football pitch on tothe city’s streets.

The activity starts after sunset and each projected field is big enough to host a five-player-per-team game.

Users can request a field with the help of a smart phone application. 

Watch a video that describes the initiative here:

 

 

 

 

 

 

 

 

 

Source:
Campaign India