Watch a short film that explains the concept here
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As a part of its ongoing ‘Mipista’ campaign in Madrid, Nike has created a laser set up using a van and crane to project a football pitch on tothe city’s streets.
The activity starts after sunset and each projected field is big enough to host a five-player-per-team game.
Users can request a field with the help of a smart phone application.
Watch a video that describes the initiative here:
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Watch the film conceptualised by Ogilvy here
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