Campaign India Team
Oct 26, 2013

Weekend Fun (2): Microsoft, Sony release global campaigns for next gen consoles

Microsoft has recruited footballer Steven Gerrard and actor Zachary Quinto for the campaign; Sony shows how consoles have evolved from 1995

Weekend Fun (2): Microsoft, Sony release global campaigns for next gen consoles

Competitors in the gaming console market, Microsoft and Sony, have released global campaigns for their soon-to-be released Xbox One and PlayStation 4 respectively.

Microsoft has roped in England and Liverpool Football Club captain, Steven Gerrard, to star in the campaign alongside Star Trek actor Zachary Quinto.

Sony has taken the emotional route with its 'For the players since 1995' campaign. The campaign has been created by Drum. 

Both consoles are scheduled to go on sale in late November 2013. Game on.

 

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Blog: The curious case of 'Gwacheya Gurbaksh’ and ...

The author explains how the case of ‘Gwacheya Gurbaksh’ and the Punjab Police is a learning in the development of social communication, especially for governmental bodies

5 hours ago

Facebook celebrates the ways we're staying ...

Watch the film conceptualised by Droga5 New York

5 hours ago

'Don't exploit coronavirus to promote a brand': Report

Kantar's Barometer India study conducted across 19 cities in the country

8 hours ago

Film industry helps Amitabh Bachchan find his ...

Watch the film produced by Prasoon Pandey and Amitabh Bachchan here