Campaign India Team
Oct 26, 2013

Weekend Fun (2): Microsoft, Sony release global campaigns for next gen consoles

Microsoft has recruited footballer Steven Gerrard and actor Zachary Quinto for the campaign; Sony shows how consoles have evolved from 1995

Weekend Fun (2): Microsoft, Sony release global campaigns for next gen consoles

Competitors in the gaming console market, Microsoft and Sony, have released global campaigns for their soon-to-be released Xbox One and PlayStation 4 respectively.

Microsoft has roped in England and Liverpool Football Club captain, Steven Gerrard, to star in the campaign alongside Star Trek actor Zachary Quinto.

Sony has taken the emotional route with its 'For the players since 1995' campaign. The campaign has been created by Drum. 

Both consoles are scheduled to go on sale in late November 2013. Game on.

 

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

43 minutes ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

5 hours ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

5 hours ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes

5 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India