The start of the ICC World Cup 2015 is just a few hours away now and brands are warming up to the tournament.
Gillette has released a tribute to Indian cricket fans with a video titled 'The Best a Fan Can Get'.
The video captures the journey of an Indian Cricket fan right from advent of one day cricket. It shows how the fan injured his eye while playing cricket, and how he then 'watches' cricket through his sons eyes. The Indian fans' sentiment and passion flows through the story which features some of the most significant moments of Indian cricket. The video has been conceptualised by Grey Group India and is for a razor which features the Tri-colour.
Micromax has returned with its second anthem. This time the brand has got nine singers together to recreate the song 'Chale Chalo' and labelled it as the 'Micromax Unite Cricket Anthem'. Sony Music has partnered with the brand for the anthem.
The added excitement at the start of this World Cup is the game between India and Pakistan.
Star Sports targetted India's superior head-to-head record against Pakistan in World Cup's and launched a much-talked about the same. Pakistani news channel, Samaa TV has hit back with one of its own. This one talks about how Javed Miandad, Aaqib Javed, Saeed Anwar and Shahid Afridi along with others have helped Pakistan gain the upper hand in big games outside the World Cup. We don't exactly agree with idea of taunting Anil Kumble. Think the channel may have a few responses which would link to Kumble's 10 wicket-haul at New Delhi against Pakistan.
Official sponsor of the tournament, PepsiCo, has rolled out a campaign for Lay's. With most matches running through the day, the snack brand has looked to target fans who'll find it difficult to switch time between office, college and catching the match. Their campaign features Lisa Haydon and Ranbir Kapoor and is titled ‘Yeh Game Hi Hai… Taste Ka’. The film conceptualised by JWT India shows how Kapoor manages a 'wristy flick' to get out of a meeting and enjoy the game with his colleagues.
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