Campaign India Team
Jul 31, 2020

Weekday games attracted 39% more advertisements on PL compared to weekend

A total of 84 games post the lockdown saw 796 ad minutes on television in India

Weekday games attracted 39% more advertisements on PL compared to weekend

Weekday games got 39 per cent more advertising than weekend games during the Premier League broadcast in India, post the restart of the tournament after the outbreak of Covid-19.

The 49 games on weekdays saw 525 minutes of advertising while the 35 weekend games saw 271 minutes of advertising, an average of 11 minutes and 8 minutes per game respectively. 

The second week of games post the restart, which saw Liverpool being crowned as champions, had attracted maximum advertising interest with an average of 12 minutes per game, according to data shared with Campaign India by TAM Media Research and TAM Sports.

A total of 51 brands advertised during the broadcast on the Star Sports network. 

Top Advertisers % share
Hero Motocorp 26%
GCMMF (Amul) 19%
International Cricket Council (ICC) 19%
Samsung India Electronics 7%
Apple Computer India 5%
Cadburys India 4%
ITC 4%
Vivo Mobile India 3%
Bharti Airtel 3%
Curefit Healthcare 3%

 

Source:
Campaign India