Water Consulting making its mark

The unit has announced new business wins in the first quarter post integration with Interbrand. An assessment of value of leading brands across sectors is on the cards.

Jul 17, 2012 01:27:00 PM | Article | Campaign India Team


Water Consulting, the strategic branding company of DDB Mudra Group, has reported new business wins in first quarter of joint operations as part of Interbrand.
New engagements include branding for PepsiCo Global Nutrition Group brands (Quaker and Tropicana), Asian Paints PPG (corporate branding and environment design), XLRI (rebranding), MoneyGram (brand expression) and EMMBI (brand strategy, identity and engagement). Three of the key engagements being handled by Water involve overseas relationships, according to a statement from DDB Mudra Group.
Graham Hales, ceo, Interbrand London, who also looks after India, said, “The emphasis on all assignments being carried out now is in line with Interbrand’s commitment to creating and managing Brand Value in a benchmark way.”
“Significantly, Water’s central philosophy of creating brands that resolve socio-cultural conflicts has found great resonance with Interbrand’s inspirational belief that brands have the power to change
the world,” added Ashish Mishra, business head and head of strategy - India operations. 

Hales said  that Water would attempt to create clearer understandingthat brands are living business assets, and when managed well across touch points, they create ‘identification, differentiation and value’. Water would attempt to demonstrate this through assessment of brand value of leading Indian brands in key sectors in the near future, he added.