The organisers of the Warc Awards for Effectiveness 2022 have announced the final batch of shortlists. Indian entries received a total of five shortlists across the three categories.
In the first batch of shortlists India received three.
Instant Impact
Among the 21 shortlists in the category, two are from India.
McCann's 'Winning the hearts and wallets of small town India' for Paytm and Ogilvy's 'Love in the time of Covid' for Center Fresh are in the running.
Sustained Growth
Oyo's 'Come to Oyo' is the only Indian entry shortlisted in this category.
Brand Purpose
Ogilvy has two shortlists in this category. One comes for Fevikwik's 'Fix it or Forfeit it', while the other is for Cadbury Celebrations' 'Not Just a Cadbury Ad 2.0'.
The winners of the Gold, Silver and Bronze awards for each of the six categories will be announced throughout the day on Thursday 23 June on warc.com. The Grands Prix winners will be revealed during the Effectiveness Show at the Cannes Lions International Festival of Creativity at the end of the same day.
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