Warc has announced the Warc Prize for Social Strategy 2015, a global competition to find the best examples of social ideas that drive business results.
The prize, now in its second year, looks for examples of marketing or communications strategies that inspire social effects along a measurable business impact. It is free to enter, and open to clients and agencies.
Warc is offering a Prize fund of US$10,000. There will be a $5,000 Grand Prix for the world’s best social strategy case study, plus five $1,000 Special Awards. There will also be Gold, Silver and Bronze awards.
The 2014 competition received more than 130 entries from around the world, with the $5,000 Grand Prix won by a case study from AMV BBDO and snack brand Doritos.
The deadline for entries is 23 January 2015, and the winner will be announced in May 2015.
David Tiltman, head, content, WARC, said, “The response to the prize in its first year showed how important a topic this is. Once again we’re casting the net wide to find the best examples of socially driven strategies that work. The Prize is completely discipline-neutral – we’ve seen great social ideas emerging from across the communications industry.”
Entries to last year’s competition have been featured in a new analysis, Seriously Social 2014. This report, written by marketing consultant Peter Field, found that social strategies worked best when they involved multiple channels, and that social media worked better as a support channel rather than as a lead channel.