Marketing intelligence service Warc has announced the launch of the Warc Prize for Social Strategy 2016, a global competition for social ideas that drive business results.
The global competition in its third year is free to enter, and open to clients and agencies of any discipline.
Warc is offering a Prize fund of US$10,000, including a $5,000 Grand Prix for the world’s best social strategy case study. Five $1,000 special awards will also be given out, besides Gold, Silver and Bronze awards.
The competition asks entrants to show why their strategy is ‘social by design’.
David Tiltman, head of content, Warc, said, “We’ve updated the Prize to reflect the fast-changing landscape of social media. We are still looking for the best ideas that drive ‘earned media’ – but at the same time we want to recognise other uses of social media: social-driven content programmes, for example, or social strategies that focus on key moments in a consumer’s path to purchase.”
In the 2015 competition, the Grand Prix was won by a case study from Campbell Ewald on behalf of the US Navy. The ‘Project Architeuthis’ initiative recruited cryptologists via an alternate-reality puzzle-solving game on social media, and saw the Navy beat its recruitment targets.