Dentsu Aegis Network agency Vizeum has been appointed as the media AoR for TCL Corporation.
The agency won the account following a multi-agency pitch.
China-headquartered electronics MNC TCL announced its entry into the Indian market with the launch of the TCL 560 smartphone in July 2016. It also launched televisions through an exclusive tie up with Amazon.
Praveen Valecha, regional director, TCL, noted that Vizeum had demonstrated 'deep understanding' of the categories, with an offline and online integration for the launch.
"We look forward to partner with Vizeum in this journey of launching a comprehensive mobile and television portfolio," he added.q
Amita Karwal, COO, Vizeum, said, “Delighted to be given an opportunity to build a brand in a category where the market and consumer dynamics are changing continuously. We look forward to supporting the brand across all the marketing communication platforms.”
Shripad Kulkarni, MD, Vizeum, added, “We are happy that TCL has chosen us as their AoR. We understand the challenges in scaling up in this category and are setting up a bespoke team comprising specialists across relevant communication platforms for TCL.”
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