Vizeum has won the media mandate for A&M Noodles following a multi-agency pitch.
A&M Noodles is a brand targetting the youth and was launched in Tamil Nadu in December 2016. The brand belongs to the company Maruchan Ajinomoto India.
Maruchan Ajinomoto India is a JV of Toyo Suisan (51 per cent) and Ajinomoto (49 per cent).
Vizeum is tasked with launching the noodles brand by directing it towards youth and kids.
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