Vistara, the new airline brand, has announced its agency partners.
According to a statement from the airline, the partners have been 'handpicked owing to their keen understanding and strong repute of building brands on a local and global scale'.
Vistara’s name, brand strategy and identity, has been developed by Brand Union Ray+Keshavan, as was disclosed earlier.
The airline has now announced that Ogilvy & Mather has been mandated with building strategy and integrated communication solutions. Maxus is handling media planning and buying, while Neo@Ogilvy will handle digital planning and execution. Ipan Hill+Knowlton Strategies is the PR agency. The agencies have been on board 'for sometime now'.
Phee Teik Yeoh, CEO, Vistara, said, “Our brand building partners play an immensely significant role in integrating our core values in their creative approach. I can proudly say that we have found the right partners who believe in our brand and its value proposition and will help us deliver seamless service experience to our customers. It was critical for us to choose the right teams – both in terms of sector expertise as well as creative foresight – for us to work collaboratively and deliver our brand promise.”
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Takes total tally to 12