Campaign India Team
May 31, 2018

FCB India bags Vistara's creative mandate

Account won post a multi-agency pitch

FCB India bags Vistara's creative mandate
Vistara, a joint venture between Tata Sons and Singapore Airlines (SIA), has appointed FCB India to handle its creative mandate post a multi-agency pitch. 
 
Prior to this, Mullen Lintas handled creative for the airlines. 
 
Sanjiv Kapoor, chief strategy and commercial officer, Vistara, said, “We were impressed with FCB's strategic insights and articulation of recommended path forward for our advertising. We are delighted to have them as our creative partner, and we look forward to working with their passionate team to continue delivering insightful and impactful integrated campaigns.”
 
 Rohit Ohri, group chairman and CEO, FCB India, said, “We are proud to partner Vistara as it continues to set new benchmarks of excellence in the Indian skies. With the experience of flying becoming increasingly commoditized, Vistara, with its unrelenting focus on creating a ‘new feeling’, is truly breaking new ground. We’re excited with this opportunity of taking brand Vistara to a new creative high.”
Source:
Campaign India

Related Articles

Just Published

16 hours ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

16 hours ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

16 hours ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging