Campaign India Team
May 31, 2018

FCB India bags Vistara's creative mandate

Account won post a multi-agency pitch

FCB India bags Vistara's creative mandate
Vistara, a joint venture between Tata Sons and Singapore Airlines (SIA), has appointed FCB India to handle its creative mandate post a multi-agency pitch. 
 
Prior to this, Mullen Lintas handled creative for the airlines. 
 
Sanjiv Kapoor, chief strategy and commercial officer, Vistara, said, “We were impressed with FCB's strategic insights and articulation of recommended path forward for our advertising. We are delighted to have them as our creative partner, and we look forward to working with their passionate team to continue delivering insightful and impactful integrated campaigns.”
 
 Rohit Ohri, group chairman and CEO, FCB India, said, “We are proud to partner Vistara as it continues to set new benchmarks of excellence in the Indian skies. With the experience of flying becoming increasingly commoditized, Vistara, with its unrelenting focus on creating a ‘new feeling’, is truly breaking new ground. We’re excited with this opportunity of taking brand Vistara to a new creative high.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
A first look at the MediaWorks 2019 mentors
Premium
36 minutes ago

A first look at the MediaWorks 2019 mentors

In addition to attracting the region’s top brand and agency talent, MediaWorks is proud to draw the industry’s game-changers who will mentor and guide this year’s delegates.

Premium
Blog: T-Series topples PewDiePie for a day, but success is shortlived
Premium
2 hours ago

Blog: T-Series topples PewDiePie for a day, but ...

T-Series, bolstered by the viral trailer of new movie, ‘PM Narendra Modi’ took what looked like an unassailable lead over rival PewDiePie yesterday but the savvy Swede was back at No 1 by the late night in the Great Subscriber War!

Premium
AME Awards: ADK-Fortune receives India's only shortlist
Premium
5 hours ago

AME Awards: ADK-Fortune receives India's only shortlist

The agency's work for Manforce Condoms makes the cut

Premium
Weekend Watch: The fresh smell of..sweaty underpants?
Premium
7 hours ago

Weekend Watch: The fresh smell of..sweaty underpants?

This gardening brand's commercial really stinks.