Vistara, a joint venture between Tata Sons and Singapore Airlines (SIA), has appointed FCB India to handle its creative mandate post a multi-agency pitch.
Prior to this, Mullen Lintas handled creative for the airlines.
Sanjiv Kapoor, chief strategy and commercial officer, Vistara, said, “We were impressed with FCB's strategic insights and articulation of recommended path forward for our advertising. We are delighted to have them as our creative partner, and we look forward to working with their passionate team to continue delivering insightful and impactful integrated campaigns.”
Rohit Ohri, group chairman and CEO, FCB India, said, “We are proud to partner Vistara as it continues to set new benchmarks of excellence in the Indian skies. With the experience of flying becoming increasingly commoditized, Vistara, with its unrelenting focus on creating a ‘new feeling’, is truly breaking new ground. We’re excited with this opportunity of taking brand Vistara to a new creative high.”
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The agency has been working on the account since 2004