FCB India has announced the launch of XP&D Be.Live - a live action to virtual experience platform for brands. The agency is a collaboration between XP&D, Multi TV and FCB India.
XP&D Be.Live allows to take experiences of a live event in a virtual space by using AI and big data analytics. XP&D, an experiential and digital platform, was launched a year ago.
Rohit Ohri, group chairman and CEO, FCB India, said, “This lockdown period will change our world forever. When we emerge on the other side of this crisis, virtual experiences will be the new normal. FCB and XP&D Be.Live are looking to leverage technology and data to help brands connect with their customers in this new world .”
Chanda Singh, co-founder, XP&D, said, “We are the future of experiential - we bring together the energy and exhilaration of an event, the interactivity of many to many conversations on social and the unimaginable possibilities of the virtual world”.
Nupur Jain, co-founder XP&D, added, “O2O2O - is our DNA - seamlessly blending offline to online to offline to the power of infinity.”
XP&D Be.Live aims to use VR and emerging technologies to create a seamless bridge between the virtual and physical.
The platform is built on the Multi TV infrastructure.
Abhinav Jain, CIO, Be.live, said, “We integrate the passion of live, multiplied by the possibilities of artificial intelligence powered by 1,00,000 server computer cores across continents.”