Victorinox picks MPG as Media AOR

MPG has been appointed as the media agency for Swiss brand Victorinox. 

The agency won the business following a multi-agency pitch process. The account is estimated to be worth more than INR 10 crores. 

Anish Goel, managing director, Victorinox India, said, “We felt the MPG approach was thorough and insightful. Their strategic thinking, drive and passion gave us the confidence to believe that this will be a successful partnership. Victorinox stands for reliability, innovation and functionality and we know that with this extremely enthusiastic team, we will be able to communicate our message loud and clear.”

Anita Nayyar, chief executive officer, Havas Media, South Asia, said, “MPG is delighted to be partnering with Victorinox. As an agency we found many synergies with Victorinox’s management, their brand values and approach towards media planning and buying. In them we have found a client, who appreciates strategic rigour and innovation as much as we do.”