Viacom's Sports18 launches

The dedicated sports channel to air the FIFA World Cup Qatar 2022, NBA, LA Liga, and more...

Apr 18, 2022 04:48:00 AM | Article | Campaign India Team

Viacom18 has announced the launch of Sports18, the network’s dedicated sports broadcasting channel. 
 
The pay-TV is available in SD and HD. 
 
According to a release from the broadcaster, Sports18 will air sports properties including the FIFA World Cup Qatar 2022, NBA, LaLiga (Spanish football league), Ligue 1 (French football league), Serie A (Italian football league), Abu Dhabi T10 (a cricket tournament), and some ATP and BWF events. Till now, Viacom18 was broadcasting some of these properties across its general entertainment and music channels.
 
Anil Jayaraj, CEO, Viacom18 Sports, "We are pleased to launch a dedicated sports channel for an audience across demographics and geographies. Sports18 will strive to be India’s most-coveted broadcast network by providing fans easy access to a comprehensive bouquet of international and premier sports content.”