Viacom 18 has announced an organisational rejig. The new leadership structure will be operational with immediate effect.
Led by the elevation of Raj Nayak to chief operating officer, the restructuring exercise is aimed at making the organisation future ready. With this move Viacom18 has consolidated its national brands aimed at youth and adult audiences -- Hindi, youth, music and English entertainment offerings under the leadership of Nayak.
Apart from this, the role of Ferzad Palia, head – youth, music and English entertainment has been expanded to include two new businesses as the network dials up its content and music offerings. ‘Brand Studio’ will create branded content and white label solutions for partners, along with original commissioned content. ‘MTV Music Project’, will nurture an ecosystem of new and established artistes and create original music content. This is in addition to Ferzad’s existing portfolio that includes MTV, MTV Beats, Colors Infinity, Comedy Central & Vh1.
With a clear focus on strengthening its rural presence, Viacom18 has also elevated Anuj Poddar from his current role at Colors Marathi and Gujarati to lead the rural expansion as head - rural business, including Rishtey Cineplex.
Both Ferzad and Anuj will report to Nayak.
Its existing regional channels Colors Kannada, Super, Marathi, Bangla, Odia, Gujarati and the soon-to-be-launched Tamil will be managed by Ravish Kumar, head – regional entertainment, Viacom 18.
"Our endevaour has always been to build a future ready organisation with distinct capabilities and a distinctive culture with an emphasis on developing internal talent. This new structure will power us as we enter our next growth phase.” said Sudhanshu Vats, group CEO, Viacom18.