Vi partners with Nazara Technologies to launch gaming offerings

Aims to offer 1,200 plus android and HTML5 based mobile games across ten genres on its app

Mar 14, 2022 09:35:00 AM | Article | Campaign India Team

Vodafone Idea has launched a gaming proposition, ‘Vi Games’ on its Vi app. 
 
This offering is launched in partnership with Nazara Technologies, an India based diversified gaming and sports media company.
 
Through this integrated association, Vi customers will get access to a wide range of gaming content, including popular game titles from various franchises in India on its gaming platform - Vi Games.  
 
Vi Games aims to offer a gaming experience with over 1,200 plus android and HTML5 based mobile games across popular genres such as action, adventure, arcade, casual, education, fun, puzzle, racing, sports and strategy. 
 
Vi, with its gaming proposition, strives to have casual gaming content and aims to develop a host of social gaming and eSports offerings in the future. 
 
The gaming content is launched into three categories which are platinum,  gold and free. 
 
Avneesh Khosla, chief marketing officer, Vodafone Idea, said, “We are seeing a significant uptake of gaming consumption in India with more than 95% of gaming enthusiasts using the mobile device to enjoy a wide variety of content. Deeper penetration of smartphones and 4G availability has led to meteoric growth and adoption of gaming content making it a popular choice for fun and entertainment. We see gaming as a major focus area of our digital content strategy, and we intend to build a comprehensive play encompassing most facets of gaming. With the aim of establishing Vi as a preferred destination for both casual and serious gamers. Our partnership with Nazara Technologies will elevate the gaming experience that we offer to our consumers through a wide bouquet of exclusive games available on the Vi app for our users.”
 
Nitish Mittersain, founder and group managing director, Nazara Technologies, said, “Gaming is not only the future of entertainment in India but already a key mode of entertainment for hundreds of millions of Indians playing games on their mobile phones every day. Nazara is delighted to work with Vi to bring our entire portfolio of gaming content, esports and interactive entertainment to their larger user base.”