Vadilal hands media mandate to Starcom

Account won post a multi-agency pitch

Apr 21, 2022 04:41:00 AM | Article | Campaign India Team

Ice cream brand, Vadilal Group has awarded Publicis Groupe’s Starcom with its media mandate. 
 
The agency will manage Vadilal’s media, strategy, planning, buying, negotiation and implementation for TV, digital, influencer and content initiatives. 
 
With this association, the brand aims to strengthen its presence in general and modern trade, e-commerce and on-demand delivery.
 
The account win involved a multi-agency pitch.  
 
Aakanksha Gandhi – brand director, Vadilal Ice-Creams, said, “At Vadilal, we wanted to bring more accountability and scientific approach to media investments. Our just concluded pitch process demanded extensive detailing and process alignment. We selected Starcom as our media partner after evaluating all media agencies and their offering, in line with Vadilal’s business requirements. Starcom is a renowned integrated media agency and one of the best in its field. It would be a pleasure to onboard them and looking forward to working with them with further new age media innovations and avenues.”
 
Niti Kumar, COO, Starcom India, said, “We are delighted to have the opportunity to collaborate with Vadilal Ice Creams, a consumer favourite across generations due to their quality and range of flavours. We are a planning focused agency with data and tech at the heart of our products. With our record in delivering efficient and impactful media actions, Starcom will contribute to Vadilal’s growth plans in a world of new consumer realities.”