Campaign India Team
Oct 22, 2021

Madison Media bags Obeetee’s media mandate

Madison Media Alpha had pitched for the account

Madison Media bags Obeetee’s media mandate
Online carpet store, Obeetee, has assigned its media duties to Madison Media. 
 
The agency will be responsible for handling the brand’s entire media mandate, including TV, print, radio, OOH, digital and cinema. 
 
Madison Media Alpha had pitched for the account, and will be handled by it's Mumbai office. 
 
Angelique Dhama, chief executive officer, Obeetee, said, “I feel carpets as a category is not so well established in India. At Obeetee, our aim is to become synonymous with the category itself. With our 100-year-old legacy and top-notch products, we are confident of being an integral part of Indian homes in the days to come. I am very pleased to have Madison Media, backing our aspirations and walking the path to success with us.”
 
Vishal Chinchankar, CEO, Madison digital and Madison Media Alpha, said, “Carpet/Rugs
category intent has gone up 120% due to the pandemic as people are spending more time at
home. This is the right time for Obeetee to make a consumer buying journey seamless across online/offline touchpoints. We are confident that our digital-first and outcome driven omni-
channel approach will help Obeetee surpass industry growth.”
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Dentsu India appoints new president and chief ...

Narayan Devanathan who rejoined Dentsu in June 2023 after he vacated his role as the Group's chief client officer in August 2022, now takes on a new regional remit.

2 hours ago

Pepsi unveils new logo and identity; colours 120 ...

The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first

3 hours ago

Moves and wins roundup: Week of 4 March

Read all the latest news from the marcomms world including updates from Zade, Angel One and more here.

4 hours ago

Accenture acquires martech consultancy The Lumery

The Lumery's 80-strong team across Australia and Bengaluru, India, will join Accenture Song’s marketing practice—delivering services including personalisation, CRM and loyalty, testing and automation