Online carpet store, Obeetee, has assigned its media duties to Madison Media.
The agency will be responsible for handling the brand’s entire media mandate, including TV, print, radio, OOH, digital and cinema.
Madison Media Alpha had pitched for the account, and will be handled by it's Mumbai office.
Angelique Dhama, chief executive officer, Obeetee, said, “I feel carpets as a category is not so well established in India. At Obeetee, our aim is to become synonymous with the category itself. With our 100-year-old legacy and top-notch products, we are confident of being an integral part of Indian homes in the days to come. I am very pleased to have Madison Media, backing our aspirations and walking the path to success with us.”
Vishal Chinchankar, CEO, Madison digital and Madison Media Alpha, said, “Carpet/Rugs
category intent has gone up 120% due to the pandemic as people are spending more time at
home. This is the right time for Obeetee to make a consumer buying journey seamless across online/offline touchpoints. We are confident that our digital-first and outcome driven omni-
channel approach will help Obeetee surpass industry growth.”