Publicis India has won the integrated communications mandate of UPES.
The agency's New Delhi office is handling the account and has released a campaign that is predominant print and outdoor.
Bharat Kharbanda, COO, UPES, said, “UPES has grown exponentially since its inception and we are constantly expanding, with the recent inclusion of three new schools. Our excellent student outcomes, strong focus on research and pedagogy and multiple new initiatives at the university level are impactful stories that need to be told. We are happy to have Publicis India as our partner agency because of their enthusiasm towards our vision and purpose and their years of expertise in this industry.”
Stuti Gandhi, head - marketing, UPES, added, “Being an education brand that caters to the youth with changing characteristics every few years, it is necessary to be innovative, creative and agile while communicating with them. While it is imperative to impart specialised knowledge, it’s the ‘extra’ that sets the individuals apart in today’s day and age. With the messaging of ‘Go a degree higher’, the idea is to position UPES as a university that pushes the envelope and truly puts its students a degree higher in both professional and personal space."
Sridharan Iyer, EVP and head of office – Publicis Delhi, said, “UPES is a truly forward-looking university in India. It is a privilege to partner with them in their endeavour to raise the benchmark of higher education by offering students an edge that will not just give them a head-start in their careers but will see them playing a pivotal leadership role in their chosen field of specialisation as well as society at large. As an agency the challenge was to underline the uniqueness of UPES’s offering and differentiate it from the run of the mill promises that institutes make which is common in this category."
He added, "The insight behind the recently released campaign stems from the fact that in the current educational scenario the value of degree is actually below par. However, UPES believes in adding value to the degrees by viewing it from the lens of tomorrow.”
Based in Dehradun, UPES has eight schools - School of Engineering, School of Computer Science, School of Design, School of Law, School of Business, School of Health Sciences, School of Smart Agriculture and School of Modern Media.
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