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The co-founder of Kiss Films presents his weekly sketches for Campaign India
The author discusses how the voluntary verification mechanism can help bring about transparency in social media and influencer marketing campaigns, thereby improving ROI for advertisers
The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are
Dr AL Sharada, director, Population First, reviews a selection of ads from last week