Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 11 to 20 July.
Ferns N Petals
Shares: 41,081
Likes: 86,288
IBM
Shares: 5,166
Likes: 12,826
Cadbury Dairy Milk India
Shares: 4,078
Likes: 1,57,869
Caratlane.com
Shares: 1,717
Likes: 1,30,754
KFC
Shares: 1,715
Likes: 2,21,128
NEXA
Shares: 1,579
Likes: 41,935
Tripoto
Shares: 1,559
Likes: 15,459
Lenovo
Shares: 1,148
Likes: 6,02,217
Airbnb
Shares: 1,013
Likes: 1,85,924
Happily Unmarried
Shares: 935
Likes: 2,823
Bajaj Electricals
Shares: 890
Likes: 11,111
Happy Dent Gum
Shares: 868
Likes: 93,938
vivo Smart Phone India
Shares: 733
Likes: 2,92,961
vivo Smart Phone India
Shares: 712
Likes: 3,10,720
Lenovo
Shares: 607
Likes: 4,01,235
Lenovo
Shares: 605
Likes: 2,81,599
Foodpanda
Shares: 601
Likes: 29,592
vivo Smart Phone India
Shares: 571
Likes: 2,93,308
Eicher Trucks and Buses
Shares: 530
Likes: 389
Mehta Jewellery
Shares: 468
Likes: 1,703
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