Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 1-10 November 2018.
HP India
Shares: 91,172
Likes: 2,49,822
Vodafone Zoozoos
Shares: 34,067
Likes: 2,07,754
Indian Oil Corporation Ltd.
Shares: 12,375
Likes: 1,51,996
ICICI Lombard General Insurance
Shares: 4,408
Likes: 9,297
Greenply Plywood
Shares: 4,141
Likes: 27,032
Mahindra Navistar
Shares: 3,145
Likes: 3,293
ICICI Pru Life
Shares: 3,137
Likes: 30,943
Nature Fresh Life
Shares: 3,100
Likes: 23,425
Fevicol
Shares: 2,204
Likes: 8,544
HersheysIndia
Shares: 1,929
Likes: 56,575
Lodha India
Shares: 1,925
Likes: 30,225
UltraTech Cement Ltd
Shares: 1,809
Likes: 20,527
OnePlus India
Shares: 1,601
Likes: 30,100
Kodak TV India
Shares: 1,565
Likes: 5,67,387
Adani Group
Shares: 1,537
Likes: 412
Monginis
Shares: 1,392
Likes: 27,851
Schmitten
Shares: 1,286
Likes: 21,162
Polycrol
Shares: 1,073
Likes: 4,396
TVS Jupiter
Shares: 914
Likes: 67,336