Unilever: start-ups are pioneering the future of marketing
After taking 50 of the best marketing and ad tech start-ups to Cannes, Marketing caught up with Unilever Foundry's Jeremy Bassett to discuss why start-ups are so crucial to the FMCG brands' marketing strategy
Many brands ‘talk the talk’ when it comes to tapping into the power of start-ups and it was certainly a key theme throughout the Cannes Lions festival last week. But few brands ‘walk the walk’ as much as Unilever, which took no less than 50 marketing and ad tech start-ups to the South of France for the festival last week.
"We realised start-ups are pioneering the future of marketing and as the world’s second biggest advertiser, we want to be connecting with them to help start-ups to scale-up, so that together we can pioneer the future," said Jeremy Bassett, director of the Unilever Foundry.