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Tinder's Sean Rad: there is no question, we invented swiping
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Jul 15, 2015

Tinder's Sean Rad: there is no question, we ...

Tinder founder Sean Rad says "there is no question, we invented swiping" but admits that the service needs to continue to push the boundaries of interaction design to keep its young, active audience engaged

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Unilever: start-ups are pioneering the future of marketing
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Jun 30, 2015

Unilever: start-ups are pioneering the future of ...

After taking 50 of the best marketing and ad tech start-ups to Cannes, Marketing caught up with Unilever Foundry's Jeremy Bassett to discuss why start-ups are so crucial to the FMCG brands' marketing strategy

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FIFA scandal: How sponsors are faring in public perception
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Jun 04, 2015

FIFA scandal: How sponsors are faring in public ...

FIFA scandal: How sponsors are faring in public perception

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Blue or Gold? How the brand behind #TheDress monetised viral success
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Mar 04, 2015

Blue or Gold? How the brand behind #TheDress ...

Whether you thought it was blue and black or white and gold, one certainty was that #TheDress received a lot of global attention, so how does a brand capitalise on unexpected social media fame?

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Top 10 big digital screw-ups by marketers
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Dec 12, 2014

Top 10 big digital screw-ups by marketers

Collated from a day of marketer talks at BrandMAX ,the top 10 digital screw ups reveal the most common mistakes made by brands in digital.