Turner, Warner to launch English entertainment channel WB

Turner and Warner Bros. Entertainment have announced plans to launch a new 24-hour English language entertainment channel WB in India.WB, scheduled to be rolled out on March 15, will showcase programming licensed from Warner Bros. International Television Distribution (WBITD) and will include motion pictures and hit television series. The channel will be distributed by Zee-Turner and will be available on both DTH and C&S platforms. WB targets the upscale, affluent Indian audience looking for “Hollywood’s best” around the clock.