PR Opinion
Sanya Bajaj
Apr 15, 2025

Truth or tact? Brands walk the trust tightrope

Radical transparency and strategic silence may sound like strange bedfellows, but striking the right balance between the two is key to earning consumer trust, says Column Inches founder.

When brands fess up and lift the hood on how they work, customers don’t just forgive—they cheer, turning transparency into a trust-powered loyalty engine.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Adani seeks single agency for INR 600-crore media overhaul

3 Adani seeks single agency for INR 600-crore media overhaul

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

Johny Lever features in KFC’s new Feastival campaign

9 Johny Lever features in KFC’s new Feastival campaign

Winners of Agency of the Year 2025-South Asia announced

10 Winners of Agency of the Year 2025-South Asia announced

Related Articles

Greenwashing affects brand perception, trust, and buying – Study
Research and Rankings
May 28, 2025
Campaign India Team

Greenwashing affects brand perception, trust, and ...

From hashtags to headaches: Brands rethink influencer ties
Marketing
Apr 07, 2025
Vikram Kharvi

From hashtags to headaches: Brands rethink ...

ASCI introduces ‘Commitment Seal’ to strengthen consumer trust
Advertising
Nov 18, 2025
Campaign India Team

ASCI introduces ‘Commitment Seal’ to strengthen ...

Only 6% of top Indian sites ready for DPDPA cookie consent compliance: ASCI dipstick
Advertising
Jan 28, 2025
Campaign India Team

Only 6% of top Indian sites ready for DPDPA cookie ...

Just Published

Publicis turns 100: history, family, warrior spirit and a huge cake at Paris party
Advertising
9 hours ago
Gideon Spanier

Publicis turns 100: history, family, warrior spirit ...

Campaign reports from centenary bash for French agency group.

Omnicom warns staff in-office requirement will ‘increase over time’
Advertising
10 hours ago
Will Green

Omnicom warns staff in-office requirement will ...

The in-office policy was updated in November, when Omnicom acquired Interpublic Group.

IPL’s ecosystem value dropped 20% in 2025: Brand Finance
Marketing
11 hours ago
Campaign India Team

IPL’s ecosystem value dropped 20% in 2025: Brand ...

Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

Reimagining creative work through the new labour codes
Advertising
12 hours ago
Girish Rowjee

Reimagining creative work through the new labour codes

The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.