PR Opinion
Sanya Bajaj
Apr 15, 2025

Truth or tact? Brands walk the trust tightrope

Radical transparency and strategic silence may sound like strange bedfellows, but striking the right balance between the two is key to earning consumer trust, says Column Inches founder.

When brands fess up and lift the hood on how they work, customers don’t just forgive—they cheer, turning transparency into a trust-powered loyalty engine.

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