Triton Communications has bagged the brand strategy and creative mandate for Alliance Tire Group (ATG) following a multi-agency pitch.
Harshawardhan Honmode, executive vice president- marketing, ATG, said, “We have a vision to be amongst the top three global players in the off-highway tire market focused on agriculture, forestry and construction. We looked out for a partner to build our mother brand and the individual brands in sync with our vision and forte. After reviewing the presentations of various agencies, we decided to go ahead with Triton Communications.”
Ashish Medhekar, executive director, Triton Communications said, “We are proud to have won the business on the basis of our work amidst a fiercely contested pitch. Whilst ‘Make in India’ is the latest buzz, ATG is a brand that epitomises this philosophy. We are confident in partnering ATG achieve their objectives look forward to a long and rewarding association.”